Quick! By looking at this image, where am I spending most of my quality bar time?
Hint: It’s not in Udine (the folks at beeradvocate say it’s from near there: Moretti La Rossa). This the part of Italy which was once in the Austro-Hungarian Empire (hence you can see why they might be better at brewing than the Milanese, who by the way are closer to where Heineken Italy now brews the beer: Comun Nuovo, Italy. Notice Udine a good 200 km to the East).